Within branding, a company creates a name, logo or design that is easily identifiable as belonging to the company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Logo design identifies your business in the simplest form with a symbol, sign or graphic brand, typographic solution or a combination of both.
Printed materials are physical reminders that your company exists. When your customer gets a printed advertisement or even a business card from you, they are exposed to it physically. They pick it up, touch it, hold it, and look at it. They interact with the piece through more than one of the senses.
In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics. In other words, it describes everything customers can physically see, from the logo, through font of letters, colours to the interior design of a store.
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