Online marketing is in other words using web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online. It takes business development to a much higher level than traditional marketing.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive Website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Remarketing is a tactic that involves showing ads to people who have visited your Website. This strategy is a particularly cost-effective way to increase your sales conversions because you're reaching out to customers who have already expressed interest in your products or services.
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some sort of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation. Copywriting must be striking, compelling and still attract search engines.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Real-time bidding (RTB) is the advanced version of ad networks where in the advertising inventory of ads are purchased and sold on real time basis on per impression basis via programmatic auction or bidding system. With real-time bidding, advertisers or buyers place a bid on an impression and, if he wins the bid, the buyer’s ad is instantly displayed on the publisher’s Website. This all happens on real time basis within a fraction of seconds. With the use of RTBs, advertisers can buy ads from multiple ad networks with various targeting options.
Ad analysis is the collection, reporting, and analysis of website data. Analytics platforms measure activity and behavior on a Website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
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